Rehearse difficult conversations before they happen. Handle pricing objections, skeptical buyers, and tough negotiations with confidence.
Trusted by top sales teams
“This feels expensive compared to what we’re doing now.”
Start PracticeChange scenario
Practice the toughest conversations with lifelike AI buyers.
Get actionable insights on your responses, tone, and control.
Use battle-tested techniques that top sellers rely on.
Your practice is private, confidential, and never shared.
How it works
Paste your offer, pricing and the objections you actually hear. Every practice buyer is generated from it — your price points, your market, your pushback.
Real voice, real interruptions. Rehearse tomorrow's booked call from your notes, run a curriculum mission, or replay a deal you lost — against a buyer who pushes back.
A 0–100 scorecard with exact quotes, the framework step you skipped, and the better line word-for-word. Then track your close rate on rehearsed vs cold calls.
The demo
The buyer
“Honestly, this all sounds great… but I can't say yes to $15,000 without talking to my wife first. You understand, right?”
You
“Oh — totally, no worries! Just give me a call whenever you two have talked it over…”
✗ Failed — no scheduled next stepYou
“Completely fair — a decision like this should include her. One question though: if she were fully on board, would you be in?”
✓ Objection isolated — the real concern surfacesProduct

Paste your prospect notes — intake form, CRM, LinkedIn. The booth builds that buyer so you take the call before you take the call. One click researches them into a sourced dossier.

Paste a transcript from Zoom, Fathom or Otter. Get the same honest scorecard — and the moments you lost rebuilt as missions you can replay until the better line is automatic.
Cold calls to renewals across 8 tracks — MEDDICC, SPICED, LAARC and 11 more frameworks, each with pass marks.
A three-call deal arc against one buyer who remembers everything — including what you fumbled last week.
Conviction, pace, warmth — and whether you held the silence after saying the price.
Log real calls, rehearse them, record the outcome. The Sales Workout tracks your close rate on rehearsed calls vs cold ones. Proof from your own pipeline, not our marketing.
Results
The partner-veto mission is uncomfortably accurate. I ran it four times before a $14k close where the exact objection came up — word for word. I knew what to say before she finished the sentence.
I rehearse every discovery call the night before with the prospect's actual intake notes. It's the difference between meeting a stranger and meeting someone the second time.
The film room found the same mistake in three of my lost deals — I answer objections before isolating them. Two weeks of drills later it stopped showing up on real calls.
Pricing
Every plan includes the full curriculum, live voice calls and the honest scorecard. Choose monthly or save 20% with annual billing in GBP.
£239.88/year with annual billing
Build the daily practice habit.
£479.88/year with annual billing
Everything tied to your real pipeline.
£959.88/year with annual billing
For the twice-a-day obsessives.
Teams of 5+: custom annual pricing · Annual plans save 20% · Cancel anytime
FAQ
It pushes back. Buyers hide their real objections behind polite ones, cool off when you pitch too early, and only open up when you earn it with good questions. There are explicit failure conditions — pressure a buyer to bypass their partner and you fail the mission, whatever else you did well.
You describe what you sell once — pricing, deliverables, the objections you actually hear. Every practice buyer is generated from it: realistic price anchors, decision-makers who fit your market, pains your offer genuinely solves. A $12k coaching buyer worries about their spouse; a $60k consulting buyer brings a CFO.
They're yours. Notes and outcomes live in your workspace and are used only to build your practice buyers and scorecards — never to train models, never shared, gone when you delete them.
Both. Solo closers and founders use Starter or Pro; teams of 5+ get per-seat pricing with everything in Pro. Manager visibility is on the roadmap.
Then you're exactly who this is for. Early missions are warm and forgiving, the curriculum ramps one skill at a time, and the scorecard — honest as it is — always hands you the better line, word for word.
Pick your plan and get The Sales Workout into your daily training rhythm.
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